advertise your business to the LGBTQ consumer
OutCoast, LLC is comprised of OutCoast.com, OutCoast TV, OutCoast Photography and OutCoast Consulting.
As a collaborative entity, we market LGBTQ+ inclusive destinations and businesses in Florida and beyond.
We work with destinations, hotels, resorts, attractions, venues, real estate services and beyond.
OutCoast.com is our statewide travel blog and OutCoast TV is our YouTube Vlog. Together, along with our various social media platforms, we offer robust, LGBTQ-focused, consumer-facing content offerings. Through collaborations with our brand partners, we help LGBTQ travelers and locals “Explore LGBTQ Florida” while encouraging them to make buying decisions.
We highlight brand partners through strategic niche marketing campaigns, engaging stories, captivating content, and short-form and long-form video features. We also create content for client channels, too!
OutCoast Consulting is the coaching and consulting arm of our company. We work with companies both within Florida and beyond as speaker consultants, DEI trainers and LGBTQ-inclusive brand strategists.
Ready to reach our high-income, travel-loving community? Then it’s time to work with OutCoast LLC!
What makes the LGBTQ+ community a Dream Market?*
- 15 million U.S. adults identify as LGBT (6.8% of US population)
- 3 million Americans live in same-sex households.
- 75% of gays and lesbians live in “Double Income No Kid” households.
- 40% of LGBTQ consumers prefer companies that advertise to them.
- 55% of LGBTQ consumers do business with and apply for jobs with companies committed to diversity.
- 70% of LGBTQ adults pay a premium for LGBTQ-supportive businesses services
*Source: Witeck‐Combs/Harris Interactive
These numbers are significantly higher along Florida’s Gulf Coast!
LGBT Tourism is a $211 billion annual travel industry!
Ask yourself these questions:
- Is your business LGBTQ+ inclusive and welcoming?
- Do you employ LGBTQ+ people and are you interested in creating a safe and inclusive business environment to attract and retain LGBTQ+ employees?
- Do you host LGBTQ-welcoming community events and want to spread the word to LGBTQ visitors and locals?
- Do you currently have a presence in the LGBTQ+ market and are you interested in doing so?
- Are you interested in supporting LGBTQ+ progress and equality?
Our advertising services include, but are not limited to, the following:
- banner ads
- travel blogging (advertorial and video)
- content creation
- LGBTQ non-profit support
- business referrals
- event support and promotion
- relocation resources
- real estate marketing
- diversity marketing support and consulting
If you are a Visit Florida Member, you are in luck! We are currently Florida’s only LGBTQ Marketing Co-Op partners, which means deep discounts to you (membership will be verified).
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Consulting & Training
If you are interested in learning more about our consulting and training programs that create a more inclusive experience for Florida’s LGBTQ-travelers and locals, contact us today!
